has the shape and size of a lentil but the power of 40 megabit memory: the memory spots, the latest invention of HP Labs in Palo Alto, California submitted Imaging and Printing Conference. It 's a chip that can be applied to any surface or object, albeit small.
With a player-recorder plugged into a digital, from camera to cell, the contents of the Memory Spot can be read and recorded with ease, touching the chip with the reader. The files can be stored both text and sound. Possible applications for this object, a hybrid between the physical world and the universe digital are numerous. Physicist Howard Taubs, 27 years in HP, said the memory spot, although I was born as an application for digital photography, you may find a fertile ground for such use in the fight against counterfeiting: HP, working for some time against this' business 'whose turnover is estimated at between 300 and 600 billion dollars worldwide, believes that the industry is worth spending some amount extra for packaging non falsifiable. Using the Memory Spot, which will cost about $ 1, the packaging and label industries can make safer so easy to identify for consumers and difficult for a counterfeiter to duplicate. In fact, chips will be stored history of the product, indications and contraindications, and any type of information associated with it. Attach digital memory objects without the need for batteries, can ensure the easy traceability of products, memory sticks a spot on the package and the information may be read or heard from the screen of a PC or mobile phone.
The player-recorder chip can be applied to any media device such as PC, MP3, cameras or mobile phones that have a screen, a processor, record sounds, photos or video. These devices are converging technologies, each is optimized with different applications and have more or less the same functionality. One of the applications designed for the microchip is for national security, store in a safe and secure information on passports. Ease of use will be copies of photographs: to make a copy of a photo in an album just click on the spot memory attached to it and that is that our copy will be printed without searching through hundreds of files stored on your PC or without scan it. There may be applications in medicine: each of us may have a medical card-to-date in digital format. In case of power failure, emergency, in need of assistance, the patient information stored in memory will always be spot: medications taken, allergies and intolerances.
While RFID, readers were developed for the packaging, have a few thousand bits of memory, the memory has spots available 10 Megabits per second. The two devices differ in size and frequency (that of the HP is 200 times higher). The Memory Spot is in two versions: one from 32 kilobytes, the other from 4 Megabits and is designed to record the sound of the moment in the picture which is taken. The conference was the occasion to announce Print 2.0 strategy for the press to the HP Web content. Vyomesh Joshi, vice president of HP Imaging Group, outlined the key points of new strategy based on three main objectives: to simplify printing from the Web, such as blogs and travel sites, enhance the HP platform for creating and publishing digital content (such as Snapfish and Logoworks) and provide a platform for digital printing that increases productivity and lowers the cost of commercial printing in large runs. Through Print 2.0, HP plans to acquire a significant portion of the 53,000 trillion pages that, until 2010, it is estimated will be printed by web, and therefore seize an opportunity worth over 296 billion dollars.
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